Recently, Chris and I attended the Gold Coast Builders Association, Builders Showcase Housing Summit, which was a truly enlightening experience for us – at least when we met this vendor. We were attracted by a banner for their exhibit advertising a unique financing program – but our take away was so much more. Not only did we get a thorough presentation about the vendor’s product – natural quartz, but we also got a lesson on passion.
This family owned business runs on passion – if nothing else.
Their so passionate about who they are and what they do that they have burst right out of the mold of traditional marketing. Businesses who understand the sticky nature of storytelling, and use it effectively, can win over their customers for life. Almost any information that we receive through the packaging of a story is guaranteed to increase our ability to retain that information.
We are simply built to understand through storytelling. Well this company, Cambria USA, has taken this concept way further than I have ever seen before – and I love it!
I’m also a huge fan of period drama’s so maybe I’m biased as well. Check them out at Cambriausa.com and watch their story – which they have made into a full out film experience. What all of us can learn from Cambria USA is that we need to be passionate about who we are and what we do.
Passion is contagious.
Oh, by the way, I learned all about the manufacturing process of quartz – and what it takes to qualify as natural quartz – and that Cambria natural quartz is a 100% American made product. And I promise – Chris and I won’t be making a full-on period drama about EB STONE REALTY just in case you were worried.